Holiday Book Promotion and the Leonberger Health Foundation

The Price Has Been Reduced

Amazon lowered the price of the paperback version of my book “The Life and Times of Le Bronco von der Löwenhöhle” from $19.95 to $17.95 some time ago and I cannot set it back to $19.95. I am guessing that it is because of Amazon’s lowest price policy and that another bookstore somewhere is selling it for $17.95. So, I am thinking, why not roll with it and have a holiday promotion. I also just lowered the price of the Kindle version from $4.95 to $2.99. The prices in all other countries, Canada, the UK, Germany, France, the Netherlands, Italy, Spain, Australia, etc., are likewise lowered by the same amount.

I would like to add that the reason I tried to set the price back to $19.95 is not because I want more money. I am donating all royalties to the Leonberger Health Foundation International, which is a great organization that supports health related breed-specific research. However, the research frequently improves the health of other dog breeds as well. You can read more about the Leonberger Health Foundation International below.

The gold and beige book cover features the face of our Leonberger Bronco and the text "The Life and Times of Le Bronco von der Löwenhöhle. Stories and Tips from Thirteen Years with a Leonberger."
This is the front cover of the book “The Life and Times of Le Bronco von der Löwenhöhle”. Click on the image to go to the Amazon.com location for the paperback version of the book.
The back cover in gold and beige features a photo of a Leonberger in a snowy forest and an introduction to the book.
This is the back cover of the book “The Life and Times of Le Bronco von der Löwenhöhle”. Click on the image to go to the Amazon.com location for the kindle version of the book.
The endorsements say “A wonderful tribute to the author's beloved Bronco. The stories are heartwarming as well as informative - a true glimpse into life with a Leonberger. D'Nae Wilson, President, Leonberger Health Foundation International.” and “A lovely tribute to Bronco, with lots of resources for general Leonberger information. Julie Schaffert, LCA breeder since 1992.”
These are the endorsements for the book. Click on the image to go to the Barnes and Noble location for the book.

In this book you’ll read about some of Bronco’s amazing feats: the night he scared away a prowler; the day he performed a hamster search and rescue; the time he stumped the Geek Squad; and the late night he snuck into the kitchen and ate a two-pound bag of dog treats, a box of pastries, a loaf of bread, a grilled chicken, and a Key lime pie, all in one sitting. You’ll also read about his unflappable calm during a north Texas tornado and his stoicism as he endured health challenges in his later years.

In addition to entertaining stories, these pages contain a wealth of practical guidance, including:

  • a history of the Leonberger breed;
  • advice for the care of very large dogs;
  • breed-specific health and genetic information;
  • training and feeding tips;
  • suggestions for finding a breeder;
  • the official breed standard; and
  • an extensive resource guide.

Below is a list of places where you can get my book.

The Leonberger Health Foundation International

The Leonberger Health Foundation International is an organization that supports science and research impacting Leonberger health, longevity and breed preservation. Examples of research they’ve supported include research on Addison’s Disease, Inherited Leonberger Polyneuropathy (LPN), LEMP research, the Rabies Challenge Fund, Osteosarcoma, Hemangiosarcoma, genetic causes of male (dog) infertility, Cryptorchidism, study of cruciate ligament repair, Glaucoma, cardiac diseases, thyroid disease, neurological disorders, longevity & aging, population diversity, juvenile renal dysplasia, anal furunculosis, the EGFR Immunotherapy Project, and Leonberger inherited Arrythmia. As mentioned above, a lot of the progress applies to other dog breeds as well.

LHFI’s global biobank contains DNA samples from more than nine thousand Leonbergers. Among the organization’s notable achievements are the eradication of Addison’s disease among Leonbergers and the raising of more than $650,000 for research into conditions that affect canine health. Another success is the fact that since 2011, no Leonbergers with two copies of the LPN1 gene mutation (which causes Leonberger polyneuropathy) have been recorded in LHFI’s biobank. LHFI does other things as well. LHFI grants an award called the Grey Muzzle Award to Leonbergers who reach the impressive age of 12 years. Leonbergers and other giant breeds tend to live short lives, something LHFI is trying to solve and they have made progress. One of the recipients of the Grey Muzzle Award was our Leonberger Bronco.

The picture shows our Leonberger Bronco’s Grey Muzzle Award. It says “The Grey Muzzle Award, for Leonberger longevity, is presented with gratitude by The Leonberger Health Foundation International To Bronco, For offering hope and potential for longer lives for Leonbergers throughout the world.”.
The Grey Muzzle Award from the Leonberger Health Foundation International.

Below is an 8-minute video explaining the ongoing research on sudden cardiac death in young Leonbergers.

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Author: thomasstigwikman

My name is Thomas Wikman. I am a software/robotics engineer with a background in physics. I am currently retired. I took early retirement. I am a dog lover, and especially a Leonberger lover, a home brewer, craft beer enthusiast, I’m learning French, and I am an avid reader. I live in Dallas, Texas, but I am originally from Sweden. I am married to Claudia, and we have three children. I have two blogs. The first feature the crazy adventures of our Leonberger Le Bronco von der Löwenhöhle as well as information on Leonbergers. The second blog, superfactful, feature information and facts I think are very interesting. With this blog I would like to create a list of facts that are accepted as true among the experts of the field and yet disputed amongst the public or highly surprising. These facts are special and in lieu of a better word I call them super-facts.

38 thoughts on “Holiday Book Promotion and the Leonberger Health Foundation”

  7. I don’t understand the whole Amazon price structure thing. My book was lowered in price (the paperback but not the Kindle version) by Amazon for a few months. Then, it magically returned to its former price. It wasn’t like I had a bunch of sales in the meantime that would have driven the price back up.

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    1. I think it is there lowest price policy. If another bookstore carries your book for a cheaper price and someone tells them about it, it will get lowered without your input. Now when Amazon lowered the price without my consent I have to watch it so that it does not come back up to normal during my promotion. If it does I have to lower it right away. I assume I can always do that.

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    1. Thank you so much masgautsen. I can add that we also submitted Bronco’s DNA to a research center in Minnesota because he lived unusually long for a Leonberger. It was the Leonberger Health Foundation International who facilitated this and told our veterinary what to do.

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  12. I can’t get over how my first book was lowered so much and it never goes back to normal! I’m excited because I just got a kindle and bought it that way. I hope it works and I’ll look for the upload later. If Diana thinks it’s great, I know I’ll love it too. 💗

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